Watchfire Signs by Time-O-Matic

How many different types of consumers can you name? Marketing experts continually research and divide consumers into precise categories so companies can reach them more effectively. New categories pop up all the time, and it can be tough to keep up.

More schools and colleges are updating their campus signs and scoreboards with LED signs. Schools are getting plenty of support from local businesses and parent organizations to fund the signs. Here are just a few ways schools are making their Watchfire LED signs work for them.   

People are spending more time in front of digital screens thanks to rising tablet, smartphone and laptop sales. More than ever, people are relying on different kinds of screens for information, and signage is no exception.  By 2015, there will be 22 million digital signs, according to Intel.

Driving in to work this morning I saw a convenience store owner struggling to change the message on his manual reader board. We’re located in the midwest where it’s windy, cold, and getting ready to dump our first measurable snow of the winter. This poor guy was out there with his suction cup letter changer, and as I watched him I saw that was fairly adept at getting the letters up there despite the wind.  He had the right idea too. The unfinished message read, “Shov”, and I can only assume he was putting up a timely message about snow shovels.

One of the many resources we offer to business owners is an analysis of traffic patterns near their location. Knowing just how many potential customers pass by each day can help determine how much impact an electronic message center, or LED sign, could have.

If your business is visible from the highway or a busy street, and you already invest in more expensive advertising to reach your audience, you should consider an LED sign. When it comes to choosing the right LED sign, sometimes called an electronic message center, for your specific location, you'll want to consult with a sign professional. As a starting point, there are a few general things you should consider.

Watchfire's Randy Crothers, vice president of sales, recently published a blog at Digital Signage Today about a recent study that indicates what small business owners have known in their gut for years: LED signage makes businesses more successful.

At USSC's Sign World International, we are unveiled our new 12mm LED sign product by drowning it.

Well sure. It goes without saying that if you’ve made the choice to purchase an LED sign, you intend for your investment to serve as a dynamic messenger for your business. You chose an LED sign because it can get attention with timely and eye-pleasing messages.  It is your 24-hour salesman, attracting attention and selling your message. The “round the clock” nature of your sign is all the more reason to tailor your messages for the benefit of your business.

This Sunday morning, November 6, 2011, most of the United States will “fall back” an hour. I say most, because it’s not a federal requirement to observe Daylight Savings Time, and two states, Arizona and Hawaii, as well as several US territories won’t be joining us in that extra hour of sleep.